The real estate industry has seen some ups and downs in the last few years, and if you are just getting started it may seem a little scary. If you are not able to get a job with an established real estate company, you will have to get started on your own without the training and leads provided to those working with industry power brokers. Don’t be dismayed by what seems to be a daunting task. You can become successful on your own by utilizing some of the following industry tips.
Know Who You Are
“To thine own self be true.” Shakespeare penned the words for Polonius in Hamlet. Stick to your principles and don’t be swayed by big talkers. Don’t compromise your reputation, your self-respect or your place in the community in order to make a sale. Build your business on your honesty, dependability and customer service.
Avoid Burn Out
Working for yourself entails a variety of tasks that can wear you out if you are not careful. Have an outlet for relaxation that you take seriously and perform faithfully. It may be running, yoga, meditation, tennis, horseback riding or reading a good book; whatever brings you back to center and keeps you focused on both your personal and professional life is the right path to follow.
Organize Your Day
Self-employed real estate agents need to create structure for their business. Organization is essential for any business, but especially for the single-agent real estate office. Create a daily routine that includes all the tasks that need to be accomplished, and stick to it. Following a plan provides a means to accomplish what is needed at the office while still allowing for quality time with your family.
You Are Your Brand
Who you are is how your company is perceived. You are your business, and it is important that you exude professionalism when it comes to real estate. Be on time for appointments. Don’t cancel showings or an open house to accommodate a golf game or other personal activities. Plan your important family events, and mark those times off on your calendar to avoid a scheduling conflict with a client. Your company will be judged by how you are perceived. It’s all up to you.
Technology Rules
In order to compete with other real estate businesses, learn all the technology tools related to the industry and office management. Software is a business expense and a legitimate tax deduction. Staying on top of all the technology advancements available to real estate agents provides you with fast and accurate information on properties around your state and beyond. Technology is the tool that keeps you connected to the industry.
Networking
Let people know who you are and what you do by participating in your community. If you have children, volunteer at their school, coach a children’s sport or mentor students in an area where you have expertise. Join your local chamber of commerce and participate in networking events they sponsor.
Web Site
A web site is one of the most important investments you will have to make as a real estate agent. Not only does a website solidify your brand, it becomes your branch office. While associations you have joined may offer a page on their web site, they promote all of their members at the same time. Don’t get lost in a forest of real estate agents, when there are many affordable website options